Regardless of how altruistic instant noodles were, the story remains inspiring. They were the product of a year-old tinkerer who invented flash-frying noodles so they could be quickly cooked in boiling water. Ando followed that with the invention of Cup Noodles, which were inspired by customers who reused coffee cups as ramen bowls. Instant noodles took off, and competitors like Maruchan built off the innovation. Momofuku Ando at the ramen museum in Osaka.
Occasionally, he enlightened employees by shouting, "What are you doing now? But his most enduring quote, as loosely translated by Momofuku superfan Andy Raskin , may be the best to end with. Our mission has never been more vital than it is in this moment: to empower through understanding. Financial contributions from our readers are a critical part of supporting our resource-intensive work and help us keep our journalism free for all.
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Reddit Pocket Flipboard Email. Ando's philosophical take on running an instant-noodle company Momofuku Ando at the ramen museum in Osaka. His quotes, collected in an employee handbook, sound more like Zen koan than MBA-speak: "The fundamental misunderstanding of humanity is believing that we can achieve all our desires without limitation.
Top Stories. Russia may be 'looking to move further' into Ukraine, its foreign minister warns Nov 11, PM. Durham probe offers fresh support for man who has long denied being 'dossier' source Nov 11, PM. ABC News Live. The company produced salt. Many people were forced to stand in long lines in the cold to get a bite to eat. Ando was surprised when he heard the Japanese Ministry of Health encouraging people to eat bread made by United States-supplied wheat flour; noodles were more familiar to the Japanese.
Ando seized upon an opportunity; he set out to develop a production process for noodles himself that he hoped would help solve the problem. Ando began experimenting with noodle-making on his own.
He sought to make them delicious, inexpensive, and easy to prepare. He finally came up with a method of making and moistening noodles, then drying and flash-frying them. Ando decided to flavor the noodles with a chicken broth which he believed would have mass appeal. He unveiled his instant "Chikin Ramen" to the world in That year, he also changed the name of his company to Nissin Food Products Co.
At first, Nissin noodles were pricey and considered a luxury item.
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