Why modern latinas are a challenge to marketers

Giving back to the HIspanic community is a good place to start in connecting with the audience. Both tap into relevant brands or cultural figures and directly address issues facing the community. As the country evolves, brands have a unique opportunity to get in front of a changing demographic.

Get on board or get left behind. Topics covered: retail tech, e-commerce, in-store operations, marketing, and more. Search x. Some information, such as publication dates, may not have migrated over. Check out our topic page for the latest mobile commerce news. Brands and publishers must tap the changing Hispanic market. Author a MCD columnist. By Ian Foley Despite the earning potential, pharmaceutical and insurance companies have traditionally not effectively advertised to the Hispanic market.

A good example of a company that took advantage of this is skincare products maker Olay. Afterward, all participants reported that they would use Olay and recommend the brand to other women 2: Adapt the messaging for the audience Marketers trying to address Hispanics often ignore that simply translating the English copy into Spanish is not enough to effectively deliver the desired message. This is especially true for those from marginalized groups.

Minority-owned businesses are the fastest-growing entrepreneurial group in the U. And women are leading the way—particularly Latina business owners. The women who run them have some valuable insights about what it takes to scale. I spoke to two women and asked them to share their challenges and wins as Latina business owners in Like most businesses getting off the ground, securing funding can determine whether or not your organization survives.

For owners looking to scale, money management can be a major barrier to growth. Doing so can free up some working capital to take care of the upfront expenses required for growth.

Creating a detailed budget and keeping an eye on cash flow is an important next step. Understanding what money is coming in and going out allows business owners to adjust as needs change and cut out unnecessary expenses along the way.

Another avenue is to find the right investors for your product or service. The ideal scenario is to fill a need in the market. A gap in the market proved just how necessary Laura I. Download Report. Get our newsletter for more great content! Related Posts. In-Language Hispanic Online Marketing On the surface, the issue of language in the field of Hispanic online marketing may….