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We have the most complete view of the international learning technology market in the industry. Metaari focusses solely on advanced learning technology research on products that utilize psychometrics, cognitive computing, artificial intelligence, virtual reality, and augmented reality. We are the only research firm in the industry that has developed a precise learning product taxonomy based on pedagogy, data science, and information architecture. We specialize in advanced learning technology.
Authoring software and tools. Customers shop for price. Latin America Paid Android apps now available in Google Play stores in In our taxonomy, laptop and netbook computers, while perhaps mobile, are. Aug 22, - Introductions. Ambient Insight is an integrity-based market research firm that uses Ambient Insight tracks learning technology buying behavior. In June , a new government came into power in Thailand and announced that they would not continue the tablet program.
Instead, they revised the educational policy to shift the tablet funding to other types of learning technology. The Russian government announced in that they would equip 14 million schoolchildren with tablets within three years. The use of digital technology correlates directly to the demand for digital English language learning products.
Premium Edition Assessment "ranked Denmark as the number one country in the world using computers for foreign language instruction. Governments around the world are implementing new educational policies in an effort to increase English proficiency. More than half of the 98 countries analyzed in this report have issued new English instruction educational policies in the last three years. Some new policies have even changed the main language of instruction to English.
The educational policies surrounding the teaching of English are identified for every country in this report. In , the Slovak government passed a law making English language learning compulsory starting in the third grade. The law went into effect in the school year. English language learning begins in first grade in Croatian schools and becomes mandatory by the fourth grade until the end of high school.
Students can opt to take a second foreign language starting in fifth grade usually French, German, or Italian. Even in countries where students are allowed to select another language as their first foreign language, English is still the most popular choice. According to the Czech government, "the overwhelming majority of Czech school children choose English as their first foreign language. He stated in the press that "We need the English language to enter the global arena.
Before this, French was the official language used in the schools. In November , the government stated in the press that the "greater part of the school-going population will have functional English by It declared English as the official language, even though very few people speak English in the new country.
The Vietnamese government's goal is to have all students in primary and secondary schools proficient in English by In the presence of mandates like these, it should be no surprise that there is now a significant shortage of English language teachers in several countries, and this is a catalyst for technology-based products and services. The shortage of teachers is driving the demand for both selfpaced products and live online tutoring by native English-speaking teachers based outside the respective countries.
In February , the Turkish Ministry of Education announced a deal with US-based DynEd and their domestic reseller FuturePrints to procure digital English language learning content starting with grades 4 through The government stated in the press that "When fully implemented, 13 million Turkish public education students will study English with DynEd.
In June , the Yemeni government announced a deal with UK-based Training Connect to provide live online English language learning courses via Skype to the schools starting in the school year. In the initial rollout of the program, students will get two hours of instruction a week. Educational policies that impact English language learning are not limited to the PreK segments.
In many countries of the world, the government plays a significant role in higher education, particularly in regard to programs in general and the language of instruction in particular. For example, French is currently the language of instruction in higher education institutions in Morocco. Premium Edition policy until recently. In June , the government announced a plan to transition to English as the language of instruction starting with medical and engineering programs.
Consumer Demand for Mobile Digital Language Learning Perhaps the most important long-term catalyst for digital English language learning across the planet is the consumer demand for mobile educational apps. Consumers will be significant buyers by the end of the forecast period driven largely by the demand for mobile educational apps in general and language learning apps in particular.
Consumers in many countries will be outspending the government agencies in many countries by the end of the forecast period due to the rapid rollout of mobile broadband across the world, the availability of very low-cost smartphones and tablets, and the boom in demand for educational apps.
English language learning apps consistently rank in the top ten bestselling educational apps in almost every country in the world, including English-speaking countries. For example, the largest buyers of digital English language learning products in China in were the government-run schools, followed by the private language learning schools. By , consumers will be the top buyers in China.
English language learning apps rank consistently in the top-ten paid Mobile Learning apps in all the countries in Asia, including New Zealand and Australia. Consumer spending on mobile-based English language learning products represents significant new revenues for suppliers.
Consumers in Australia are avid buyers of English language learning mobile edugames for children. As of June , three of the top ten selling apps in Google's Play Store in Australia were English language learning edugames for young children.
The type of English learning content in the apps is different in each country. Bestsellers in some countries are edugames designed for young children. In other countries, test prep apps for standardized English exams or business English apps dominate. Mobile Learning apps and edugames are primarily purchased by consumers; primary and secondary school systems are starting to become significant buyers as they migrate to tablets.
Mobile English language learning apps have the highest global growth rate across all regions out of the five product types analyzed in this report. While the number of products coming on the market has slowed recently, on average, there are still new Mobile Learning VAS products coming on the market every month. Eight of the top ten selling apps in the store were language learning apps and all of them were for English.
By the end of , there were over across 72 countries. While there are other types of Mobile Learning VAS, English language learning accounts for the majority of these services. Mobile Learning VAS products are now on the market in every region of the world and deliver content in five major areas: language learning, math, literacy, test prep, and mHealth education. The products are subscriptionbased and sold directly to consumers by mobile network operators MNOs , device makers, and content suppliers.
Many products are subsidized by NGOs and governments agencies; even then, they depend on commercial third-party suppliers for content. The top revenue-generating Mobile Learning VAS is English language learning and a breakout of that revenue for each region is included in this report. Eighteen new offerings came on the market in July alone. Asia accounts for the majority of Mobile Learning VAS revenues throughout the forecast period, but it is not the fastest growing region.
The Mobile Learning VAS offerings in developing economies have relatively low subscription prices, yet have millions of customers. Consequently, the revenues are quite high. This is a classic "rags to riches" story with suppliers across the planet collectively generating hundreds of millions of dollars in new revenue in just the last two years.
The MNOs depend on third-party commercial suppliers for content, custom content development services, tools, and platforms. They often pay subject matter experts to provide tutoring to subscribers, so the revenue opportunities for suppliers are significant across the supply chain. The content catalog had 1, Mobile Learning apps at launch; this is the largest collection of Mobile Learning content sold via subscription in the world.
The collection includes over digital English language learning apps. Airtel signed a deal in mid to distribute Urban Planet Mobile's digital English language learning products in 17 African countries. The detailed supply-side analysis for Turkey in this report only includes four product types. Strong Demand for Specialized Forms of English The demand for specialized forms of English known as vocational English is also a catalyst for the worldwide digital English language learning market.
These products are mostly purchased by corporate buyers, but government agencies and individuals buy them as well. The demand for particular forms of vocational English varies by country and that is analyzed for each of the countries in this report. Private language schools are defined as corporate buyers by Ambient Insight and the larger chains often license commercial content on a large scale.
According to the World Travel and Tourism Council, global tourism and hospitality industry employed 8. Large scale tourism English product sales are usually sparked by international sporting events. In March , Education First EF announced that the Brazilian government had designated them as the "official supplier of language training services for the Rio Olympic and Paralympic Games.
In total, more than 1,, people will be trained, making this the world's largest language training program in progress. It is likely that Japan will replicate the buying behaviors of Brazil and the Russian Federation the Sochi games and spend a great deal of money on English training for hospitality, public safety, and tourism personnel.
The mainstream language organizations like Berlitz, Wall Street English also owned by Pearson , and the British Council also offer online business English courses. Some suppliers offer highly-specialized forms of English language learning such as English for accounting, engineering, human resources, real estate, sales, and logistics. There is even a form of English learning called automotive English. There is a healthy demand for so-called oil and gas English in the energyrich countries of the world.
Premium Edition Saudi Aramco to provide online English courses, "to thousands of employees. It should be noted that online Aviation English courses are available all over the world and buyers in any given country often purchase courses from suppliers outside the country. It is a virtual environment with live participants interacting and speaking to each other via avatars.
Academic English is intended not only to increase proficiency but also designed to teach the cognitive skills required to be successful in Englishspeaking higher education institutions. It is taught to students attending domestic universities with a high number of English-only programs and taught to students who intend to enroll in English-speaking institutions outside the country. Ed2Go is a division of Cengage Learning and offers live online Academic English classes taught by teachers from community colleges.
These high volumes help us keep our prices well below industry standards. The most common form of specialized English offered by Canadian higher education institutions is Academic English. Almost all of the countries analyzed in this report are member states of the International Civil Aviation Organization ICAO , which is a UN agency that works with "global industry and aviation organizations to develop international Standards and Recommended Practices SARPs which are then used by States when they develop their legally-binding national civil aviation regulations.
RMIT offers their test prep material in both print textbooks and online courses. The test taker must verbally demonstrate English proficiency during a live interaction with the examiner.
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